Leaders & experts, it's time to…
Put Your Book
to Work
We launch books that set you apart with greater visibility and revenue.
Leaders & experts, listen up.
Half of success is writing an outstanding book.
The other half is marketing it effectively.
Plan ahead—and gain the extra visibility and revenue you seek—with Caraballo & Co.
For 20 years, we've helped people like you expand their impact by building a better brand, book, and business. The work begins with a detailed conversation about your greatest business goals—because every strategy and plan we deploy moves your business forward, faster toward those goals.
You've got questions. We've got answers.
How can a book set me and my firm apart?
What tribe-building plans get publishers' attention?
How can I embed my book in everything we do?
Should I get books into transportation outlets?
How can I activate my influencers—and yours?
How to improve upon my speaking trajectory?
How can I land the right media & podcast hits?
What about bestseller lists? Bespoke events?
What are my costs? When? What about my ROI?
Licensing, workshops, courseware & book clubs?
Meet Your Partner
You don't have to figure this out alone.
We've launched books with leaders and experts for 20+ years. We know the playbook—and we'll run it alongside you.
Book Launch Expert & Founder
Barbara Caraballo
Clients describe Bárbara in three words:
Strategic. Trusted. Hands-on.
Bárbara Caraballo is the Book Launch Expert and Founder of Caraballo & Co. For over a decade, she has designed and executed book launches for Fortune 500 CEOs; New York Times, USA Today, and Publishers Weekly bestselling and award-winning authors; and Thinkers50 leaders. She founded Caraballo & Co for leaders whose ideas deserve more than a launch.
With a Master's in Neuromarketing, she brings the discipline of behavioral science to how an author's idea is framed, named, and remembered. Bilingual in English and Spanish, she's known for seeing the whole board—and for delivering platforms that compound long after publication.
Connect with her on LinkedIn.
Advisor
Carolyn Monaco
Carolyn brings four decades of publishing and platform-building experience to Caraballo & Co as Senior Advisor. She was Marketing Director for Harvard Business Review's book division, and then founded Monaco Associates where she designed and implemented over 350 book launches—many of them bestsellers, all of them accelerating business results. In 2024, she partnered with Bárbara Caraballo to bring that body of work into Caraballo & Co, where she now serves as Senior Advisor to the firm.
For more on Carolyn's background see her LinkedIn profile here.
The Plan
How We Drive Your Visibility and Revenue
You may be thinking about your first book—or writing your fifth. Our crawl-walk-run approach takes you through all aspects of success in today's competitive marketplace.
Deep Dive
Your best Strategy & ROI for Your Goals
Timeline: 3 weeks
- Tailored strategies for publishing, platform-building, and sales
- A full assessment of your brand & customer-facing channels
- A fresh take on your value proposition, positioning & core message
- Getting books into stores & keeping your publisher happy
- Examples of how to put your Deep Dive recommendations to work
A fresh outside-in assessment of your potential to drive impact.
Let's talkRoadmap
Launch Plan & Platform-Building
Timeline: 3 weeks
- Operationalizing your strategies into a customized plan
- Building your followers—and keeping them engaged
- Your presales pipeline, special promotions & influencers
- Social media: Content marketing that works
- A customized budget with P/L & cash flow
Your best rollout plan for greater visibility & revenue.
Let's talkExecution
We run the Roadmap alongside you
Timeline: 4–12+ months
- Coaching or hands-on management
- Strategic representation for speaking
- Ongoing decision-making & reporting
- Get the most from every constituent
- Bulk sales placement for the win
Because best-in-class management drives your best outcomes.
Let's talkAlso Available: Publishing strategies for firms • Marketing plans for book proposals • Strategic coaching
Without a plan
Your book gets lost in the noise.
A great manuscript with no launch strategy fades quickly—missed media windows, stalled sales, and a platform that never compounds.
With Caraballo & Co.
Your book becomes a business engine.
Greater visibility. New revenue streams. Speaking, media, and influence that keep working long after launch week.
Our Strengths
Strategic
You get our best playbook for driving visibility & revenue to meet your greatest goals.
Hands-on
You get senior-level responsiveness, connections & partnership.
Uniquely qualified
You get publisher-side experience & the best marketing chops available.
Insanely connected
You get access to our relationships—in all directions.